YouCopia was founded in 2006 by father-daughter duo Mark and Lauren Greenwood. A product designer with 30+ years experience, Mark developed the SpiceStack, an award-winning spice rack concept that smartly organizes store-bought spices in the kitchen cabinet.
With more than 1 million sold, the success of the SpiceStack led to many more innovative ideas for the kitchen. Today, YouCopia offers busy home cooks solutions for organizing spices, coffee, tea, oil and vinegar bottles, silverware, food storage containers, pot lids, bakeware, cutting boards and more.
Our products are affordable, functional, easy-to-use, space-efficient and most important, unique to the market. We want to help people experience organization so they can live with less stress and more happiness.
Lauren was lured into entrepreneurship at an early age when she operated the best lemonade stand on Mitchell Street. She co-founded YouCopia with her inventor father ten years ago. To this day, Lauren works closely with Mark to make innovative, affordable solutions that pass the “real people” test. The most exciting part of her job is hearing from customers who have benefited from products she helped bring to market. Prior to YouCopia, Lauren worked as a business development associate for IXI Corporation, a marketing information firm. She holds a B.S. in commerce from the University of Virginia. When she’s not working, Lauren enjoys searching for Chicago restaurant gems and re-organizing her tragically small closets.
MARK, Vice President, Product Development
Mark finds the housewares industry amazingly vibrant and filled with opportunities to bring new and exciting products to market. Mark has created innovative products for many industries over his career, including toys, juvenile products, pet, hardware and now housewares. He’s an “old-school” product designer in that he still creates with pencil and paper, but counts his blessings that there are many talented engineers that transform his creativity into reality. When not hatching new ideas, he spends his weekends on a boat with his wife and two dogs, Leo and Lily. If you have time for a good story, ask Mark about his solar dog house design.
TAMMY, Vice President, Sales
Tammy is excited to join YouCopia after working in both hardware and housewares industries. Her extensive sales experience helps deliver YouCopia’s unique products to the best retail partners and customers who want to easily organize their homes. Tammy personally enjoys reducing clutter – nothing feels better than a Goodwill donation! - but admits that her husband, four children and five pets can make this an interesting challenge. One of her best ideas for simplified cleaning is to adopt furry friends with the same color hair (she has three black dogs)! Tammy was born and raised in the Midwest and likes to spend time in her backyard and on her boat.
JOANNA, Graphic Designer
Joanna has creative responsibility for branding, website, marketing materials, advertising, packaging, photography and videography. Understandably, she is an Illustrator rock star. She has a B.F.A. in graphic design from Iowa State University. Before joining YouCopia in 2011, Joanna was a designer for a marketing firm, worked with a professional organizer, and spent two years as a graphic designer/production artist for a flexography print firm. Joanna works remotely from Denver, Colo., where she's discovered a love for country music and is learning to cook. She just hiked her first 14,000-foot-peak and her co-workers in Chicago, while proud, have no idea what this means!
CYNTHIA, Public Relations Manager
Cynthia has a B.S. in journalism from Drake University, and recently completed an advanced social media course through the University of San Francisco. For six years, she was a senior copywriter/project manager at the nonprofit Opportunity International. She also spent six years as a public relations consultant for the Chicago Botanic Garden, which led her to tear up her home landscape and create a beautiful backyard oasis. When she’s not pulling weeds, she’s picking herbs for all the dishes she loves to prepare for family and friends, or has her nose buried in a book.